Division sales manager Industrial Automation

A leading industrial solutions provider is seeking a senior leader to head its Industrial Automation in Thailand. This role carries full P&L responsibility and is accountable for driving sustainable revenue growth, margin expansion, and long-term business performance across key industry segments including Automotive, Electronics, Food & Beverage, and Packaging. The successful candidate will build and lead a high-performing commercial and technical organization while strengthening strategic relationships with key suppliers, OEM partners, and major customers.

Key Responsibilities:

• Assume full ownership of the division’s Profit & Loss (P&L), including annual budgeting, monthly performance tracking, and execution of corrective actions to achieve financial targets.
• Lead, develop, and retain Sales and Application Engineering teams, including talent acquisition, coaching, performance management, and succession planning.
• Drive business growth by expanding presence in priority industry verticals, maintaining a healthy sales pipeline, and ensuring forecast accuracy.
• Manage and grow strategic partnerships with principals and OEMs, including commercial negotiations, joint go-to-market initiatives, and technical capability development.
• Build and maintain executive-level relationships with key customers, particularly within the top-tier accounts in Thailand, while strengthening brand and market reputation.
• Collaborate cross-functionally with Finance, Operations, and Supply Chain to ensure successful project execution—on time, within budget, and aligned with service expectations.

Qualifications:

• Bachelor’s degree in Mechanical, Electrical, Electronic, or Mechatronics Engineering (MBA or postgraduate business qualification is an advantage).
• Minimum 8 years of experience in industrial automation, machine control systems, robotics, capital equipment, or automation solutions, including:
  • At least 5 years in technical sales or business development
  • At least 3 years in application engineering or technical solution roles
• Proven experience with P&L or revenue ownership at country, division, or business-unit level.
• Demonstrated people management experience, leading teams of 5 or more professionals.
• Strong working knowledge of common automation platforms used in Thai manufacturing (e.g., Siemens, Rockwell, Mitsubishi, Omron, ABB, or equivalent).
• Fluent Thai with professional-level English (spoken and written).
• Established professional network in at least one priority industrial vertical in Thailand.

With over 90 years' combined experience, NES Fircroft (NES) is proud to be the world's leading engineering staffing provider spanning the Oil & Gas, Power & Renewables, Chemicals, Construction & Infrastructure, Life Sciences, Mining and Manufacturing sectors worldwide. With more than 80 offices in 45 countries, we are able to provide our clients with the engineering and technical expertise they need, wherever and whenever it is needed. We offer contractors far more than a traditional recruitment service, supporting with everything from securing visas and work permits, to providing market-leading benefits packages and accommodation, ensuring they are safely and compliantly able to support our clients.